The Twists and Turns of My Story
After graduating with a bachelor's degree in Psychology, I didn't pursue a career path in traditional psychology. Instead, I ventured into the marketing industry, where my journey into social media, digital design and creativity began. Several years have passed, and I am still fascinated by the way humans think and behave, their decision-making processes, and how emotions or social acceptance influence them. I've always wondered how I could integrate psychology, marketing and design into my work until I discovered UX/UI.
For me, user experience is where I can merge my research skills from psychology, the business mindset from marketing, and the creativity from design. When these elements come together in balance, I'm able to craft digital experiences that resonate with users and effectively address real-life problems.