Hi I'm Sumi!
A social media marketer and UX/UI designer based in Toronto, with a background in Psychology and over 7+ professional experience in marketing and communications.
Sumi's profile photo

The Twists and Turns of My Story

After graduating with a bachelor's degree in Psychology, I didn't pursue a career path in traditional psychology. Instead, I ventured into the marketing industry, where my journey into social media, digital design and creativity began. Several years have passed, and I am still fascinated by the way humans think and behave, their decision-making processes, and how emotions or social acceptance influence them. I've always wondered how I could integrate psychology, marketing and design into my work until I discovered UX/UI.
For me, user experience is where I can merge my research skills from psychology, the business mindset from marketing, and the creativity from design. When these elements come together in balance, I'm able to craft digital experiences that resonate with users and effectively address real-life problems.

My Skills

Digital Marketing
  • Social Media Marketing
  • Influencer Marketing
  • Content Strategy
  • Email Marketing
  • Paid Social Media Advertising
Design
  • UX/UI Design
  • Wireframing / Prototyping
  • Figma / Adobe Creative Cloud
  • Motion Design / Video Editing
  • User Research / Usability Testing

A little more about me...

When I'm not designing, you'll usually find me embracing my active side and soaking up the great outdoors like wakeboarding, hiking and seeking new adventures. I'm also passionate about music and enjoy playing tunes on the piano and attending gig shows. My eclectic music taste spans decades and genres, which serves as a constant source of inspiration. I'm always on the hunt for fresh beats to invigorate my mixes. Any recommendations are greatly appreciated!
Sumi is hikingSumi is wakeboardingSumi is enjoying the music show
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